Interior design + AI operations · Internationally
The back office behind beautiful rooms.
Coupar designs discreet, considered homes for private clients internationally, and runs design operations for interior studios nationwide.
What Coupar takes off your desk
Marin Modernism. Architecture by Henrik Bull.
A home designed around you, quietly.
Krista works directly with a small number of private clients each year, many of them founders and early team members in the middle of a big life change. She keeps everything confidential and meets you at your level, and she knows the trade.
Every project is led by Krista personally, with a small, trusted team behind her. The commitments below are written into your design agreement.
How we work
From first conversation to the day you move in.
1
Listen
A private consultation about how you live, what you collect, and what home should feel like. We learn your priorities before we draw a line.
2
Design
Space plans, finishes, furniture and lighting, presented room by room with samples you can touch. Nothing is ordered until you approve it.
3
Source and build
Custom pieces, trade sourcing and every order tracked to delivery. We work alongside your architect, builder and owner's rep so the design is built as drawn.
4
Install
We place every piece, hang the art and style each room, so you walk into a finished home, down to the linens.
Ways to work together
Full-home design
For a new purchase, or a home you are ready to reimagine. Every room, start to finish.
Scope and fees set after consultation
Renovation and new construction
We join your architect, builder and owner's rep early, so the interiors and the build are designed together.
Scope and fees set after consultation
Second homes and multiple properties
One designer and one standard across every home you own.
Scope and fees set after consultation
What's included
Privacy as standard
Selected work
For design studios
Grow your studio without growing your payroll.
You keep the creative work and the client. Coupar runs the rest with AI agents, automations and a vetted drafting bench, built by someone who ran a 30-person design firm.
1
Map
A working session on how your studio runs today: where projects stall, where hours disappear, and what your clients expect.
2
Build
We set up your AI receptionist (with the caller disclosures California requires), your inquiry-to-proposal flow and a knowledge base trained on your own specs and vendors.
3
Run
Each month we deliver schedules, sourcing, renderings and procurement. We report back on time and margin for every project.
Studio Support · monthly
Support sized to your studio.
Each tier is a monthly time budget, billed hourly. Hours beyond the budget are billed only with your approval. We share rates and full terms on your discovery call, under NDA if you prefer.
Essentials
Rates shared on your discovery call
Up to 2 active projects
Studio
Rates shared on your discovery call
Up to 5 active projects
Partner
Rates shared on your discovery call
Up to 10 active projects
AI Studio Install · one-time
Your own AI systems, typically live within 90 days.
A receptionist that picks up when you can't and tells every caller up front that it's AI and the call may be recorded, a knowledge base trained on your studio, and inquiries that become draft proposals for your review. The Full Studio package adds a sourcing agent, a client portal and a website refresh.
For partners
The designer you can hand your best clients to.
Agents, owner's reps, architects, builders and fellow designers trust Coupar with the people who matter most to their business. We respect your work, keep your schedule, and make you look good.
For agents
Your buyers are settled into a finished home soon after closing, and your listings are refreshed so they show at their best. Your clients remember who introduced us.
For owner's reps
A design team that makes your job easier: realistic furnishing budgets up front, documented decisions, selections on schedule, and clear reporting you can hand straight to your client.
For architects
Interiors that honor your architecture. We work from your drawings, coordinate furnishings, fixtures and finishes with your team, and protect the design intent through to install.
For builders
Selections made on schedule, clear specifications, and every order tracked from purchase to delivery, so design decisions never hold up the build.
For designers
Extra hands when you need them. Our studio team supports your projects quietly and behind the scenes, under your name.
About
Design instinct, scientific method.
Krista Coupar founded Coupar and grew it into a 30-person interior design firm in San Francisco. Before that, she built Woven, which imported fabric directly from the mills.
She comes from a family of scientists and runs a studio the way they run a lab: measure what's happening, test a change, and keep what works. Coupar's AI systems are built that way, and so is the COUPAR x Designer Engagement Module, Coupar's proprietary method.
Let's talk.
Tell us about the home you envision. We will listen first, and arrange everything around your schedule.
Or speak with Krista directly: 415-260-9215