In the competitive design and building market, editorial features help increase name recognition and brand awareness, boost website traffic, and establish you as an expert. With the increasingly mercurial landscape of print publications, project pitching requires strategic thinking. While digital media is equally as important as print media, the look and feel of magazines is still evocative.

The late John Vaughan's photo of Frank K. Pennino's project from 1996 remains timeless not only because of its classic design but also due to the photographer's sense of light, composition, and mood. While the designer and architect create a beautiful space for their clients, the photographer and stylist bring that vision to life through the lens of the camera. Dynamic and robust project photography is essential for successfully promoting your firm.

We've always admired Aubrey Beardsley's fin de siècle ink drawing for the cover of The Yellow Book series. Beardsley, who died of tuberculosis at age twenty-five, mastered the art of black and white in his brief life. His night scene depicts an elegant woman transfixed outside a bookstore, with the pierrot figure of the shopkeeper looking on. We hope you are equally transported by the COUPAR-sponsored Authors' Alcove at The San Francisco Fall Show this year (October 17 - 20, 2024, Opening Gala Night, October 16, 2014).