The COUPAR Edit

Your go-to for design industry insights and education. Explore our monthly blogs, meet industry leaders in our Take 10 series, and learn from historic design icons. Enhance your business with practical marketing and design tips. Subscribe for monthly updates!

Take 10 With Vistage Chair Walter Paulsen
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Take 10 With Vistage Chair Walter Paulsen

Where do CEOs and business owners go when they need to make better decisions, strengthen their teams and grow their businesses? For Krista Coupar, it is her monthly Vistage Group meetings. The global organization has an outstanding 60-year-plus track record in executive coaching.

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Pillow Talk: René Gregorius and the Renaissance Bed
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Pillow Talk: René Gregorius and the Renaissance Bed

René Gregorius and Stephanie Pineo, aficionados of early antique furnishings, craftsmanship, and design, opened their Los Angeles business Gregorius/Pineo in 1984 at the back of a North La Cienega Blvd storefront. They later moved to an elegant  showroom at 651-653 North La Cienega Blvd. Interior Design Hall of Fame honoree Melvin Dwork told Architectural Digest almost ten years later, "Gregorius/Pineo is one of the best places out there."

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COUPAR Holiday Celebration: Truffle Shuffle
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COUPAR Holiday Celebration: Truffle Shuffle

Each holiday season, the COUPAR team finds a unique way to get in the spirit and celebrate with one another. In recent years, we’ve lunched at Spruce and indulged in curated spa gift baskets. For 2022, we switched it up and embarked on a virtual cooking adventure with the help of a company called Truffle Shuffle

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Take 10 With Collector Suzanna Allen
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Take 10 With Collector Suzanna Allen

With the success of this year's San Francisco Fall Show, COUPAR predicts antiques are back after a long hiatus. While during the eighties, nineties, and early 21st century, the one percent couldn't get enough of the rarest, most esoteric furnishings and objets d'art, the Great Recession plunged us into a gray world of visual austerity. But now, due to the COVID-19 pandemic and supply chain problems, buying off the floor is an excellent solution for interior designers.

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San Francisco Fall Show Dealer Profile: Epoca
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San Francisco Fall Show Dealer Profile: Epoca

San Francisco Fall Show chair and designer Suzanne Tucker of Tucker & Marks places antiques in each of her projects. "For me, antiques give a room soul. There do not have to be many antiques, and they do not all need to be the finest examples. But the rich patina of old wood, painted finishes, or burnished metals gives a lovely juxtaposition to what is new. It can make a room more interesting, balanced, and unique," she says.

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The Journal: Telling a Company’s Story
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The Journal: Telling a Company’s Story

Storytelling is at the crux of marketing, especially in the design industry. Each firm possesses its unique narrative, and these narratives expand with each project they complete. There are various platforms to convey these stories, but one of the most impactful is through a company’s journal on their website.

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The Private Portfolio: How To Navigate NDA's and Other Design Challenges
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The Private Portfolio: How To Navigate NDA's and Other Design Challenges

As firms grow and begin to work with more high-profile clients, the likelihood of a client requesting the project be under NDA increases. These projects are often impressive and provide an excellent opportunity to showcase high-caliber work. However, it can be tricky when a company cannot publicize it. There are a few workarounds to discreetly promote these projects without violating a part of the agreement.

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